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Stella McCartney's new ad for POP features Grimes talking about sustainability.
April 26, 2016
By: Marie Redding
Senior Editor
Stella McCartney debuted a new ad campaign for the new POP fragrance, which targets millennials. The video features musician Grimes, talking about sustainability. In the video,Grimes says: “Sustainability in fashion stuff is something I really care about…That’s one of the reasons I like Stella so much.” In addition to Grimes, Madonna’s daughter Lourdes Leon also stars in the ad campaign. See the video below.
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